Senior UX design for complex,
mission-critical products.

20+ years designing enterprise SaaS products end-to-end from discovery and research through interaction design and delivery. Most recently at Igloo Software, leading UX through a full platform modernization used by 1M+ users.

325+

Enterprise organizations impacted through platform modernization I led

50%+

Increased mobile adoption across frontline users through UX improvements I drove

30%

Reduced deal-blocking product issues through UX and platform improvements I led

Igloo Software 7 min

How I work

I work end-to-end from discovery and research through interaction design and delivery. I embed into cross-functional teams, align closely with product and engineering, and bring structure to complex, ambiguous problem spaces.

How I lead

I believe developing strong team culture is a business imperative. I focus on radical empowerment, providing the air cover necessary for my teams to navigate high-stakes environments, take calculated risks, and swing for the fences.

Problems I solve

I take on complex, fragmented products and make them clearer, more consistent, and easier to scale. Whether that's a legacy platform modernization, a design system from scratch, or bringing UX rigour to a team that hasn't had it I've done it, and I have the case studies to show it.

© 2026 Aaron Alfred

© 2026 Aaron Alfred

© 2026 Aaron Alfred