I lead product design for consumer,
enterprise, and fintech products.

I’ve spent 20+ years designing software. Right now, I’m at TD Bank, designing onboarding for TD Easy Trade. Before that, I led design at Igloo Software on a platform used by over 1 million people.

325+

Organizations on the Igloo platform I led design for through its modernization

30%

Fewer deal-blocking product issues and less time spent on customer setup, from UX and platform changes I led

Igloo Software • Manager of UX • 7 min

Igloo Software • Lead UX Designer • 7 min

How I work

I stay in the work myself, from research through to what ships, and I set up the patterns and reviews that help everyone else move faster.

How I work

I stay in the work myself, from research through to what ships, and I set up the patterns and reviews that help everyone else move faster.

Problems I solve

I’m useful on products that have grown complicated and need to get clearer. At Igloo that meant a platform modernization, the foundation of a design system, a research program the company didn’t have, and two AI features. The case studies go into how.

© 2026 Aaron Alfred

© 2026 Aaron Alfred

© 2026 Aaron Alfred