As Igloo’s platform evolved, it became increasingly fragmented. Different teams introduced their own patterns and workflows, resulting in an inconsistent and difficult-to-maintain experience.

Core tasks were harder than they should be. Users often required training to complete basic actions, and the lack of clear hierarchy and structure made navigation confusing.

The product had also grown to support too many edge cases, adding unnecessary complexity to the experience. What began as a flexible system had become harder to use, harder to scale, and harder to evolve.

At the same time, expectations for enterprise platforms were shifting toward more cohesive, modern, and scalable solutions. It became clear that incremental improvements would not be enough.

This was not a redesign problem. It was a systems problem.